Photographing your Holiday home
A conversation with an Airbnb owner this week went something
like this.
Me. So your local to me so we can spend some time getting
these pictures right, if the suns not in the right position I can pop back when
it is . We can work round any guests you have and do a bit of staging so everything
looks great. Images will be carefully
edited so as to get the best out of your property.
Person. Ok that sounds good.
Me. How many images would you be thinking of.
Person. About 20
Me. Ok that’s fine so I would be thinking between half a day
but less than a day.
Person. Ah I’ve been
told this would only take an hour. How much would this cost?
Me. I could do this for you for £x (this was a small hotel
so price was adjusted to suit)
Person. Ah its just I’ve been told it will only cost £75 and
will only take an hour and I’m very busy.
Can you feel the disconnect establishing itself between me
and my potential client.
So this is the bit that annoys me, why do people running
such businesses not understand that good photography is one of their main
selling tools. If I’m booking accommodation
once I have established the location and the number of beds. two things sell
the place to me, the pictures and the reviews.
I looked at this particular offering and from what they were charging a couple
of extra bookings in the year would have settled my bill.
Rant over!!
So here is the other extreme.
Whilst travelling in Grenada I had the opportunity to do
some work on a beautiful property.
Person. Yes why don’t you stay a few days then you can see
the property at different times and understand what it’s all about.
Me. You don’t know how much I love you. ( I didn’t actually
say that but it’s what I was thinking)
It’s all about attitude find a photographer who is
passionate about what they do regardless of the size of job and work with them
to produce something that will market your business for years.
Here are a few of the Grenada pics.
If you're going to photograph your property a few things to
consider
Develop a relationship with a good property photographer
Allocate a sensible budget and time to the project.
Choose right time of year for external pics.
Coordinate with cleaners and gardeners.
Do a bit of gently staging.
Use distant and close up images.
Show the surrounding environment.
Get as many different images as possible to feed your social
media.
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